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While pretty much every movie released today has a website or at least a web page, back in the late 90s that wasn’t really the case. But the marketers behind The Blair Witch Project saw the web as a great opportunity.Īt the core of their marketing campaign was one website (Which has unfortunately shut down since then). It Used the Web Like Never BeforeĪt the time of its release, online marketing wasn’t the thing it is today. So what made the marketing for The Blair Witch Project so unique? Here are a few things…  1. and $248 million worldwide. The movie (and this scene in particular) became a pop culture touchpoint.ģ Ways the Marketing for “The Blair Witch Project” Blew People’s Minds Spurred by unique marketing and strong word of mouth, it grossed $140 million in the U.S. Upon release, The Blair Witch Project quickly became a phenomenon. It was bought by Artisan for $1 million and released in theaters in the summer of 1999. The Blair Witch Project created buzz at the 1999 Sundance film festival, where it screened as a midnight movie. Do You Remember “The Blair Witch Project”?įor those of you who either forgot or just don’t know, The Blair Witch Project was a micro-budget movie made with a few actors and handheld cameras that popularized the concept of “found footage†films (an approach that has been used in movies many times since). With a sequel, Blair Witch, recently hitting theaters with a thud (the film has grossed just $16 million after two weeks of release), it’s a good time to revisit the unique marketing phenomenon of The Blair Witch Project.
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There was also time when movies mostly didn’t have websites.Įnter the The Blair Witch Project, a little indie horror flick that changed the game for both movie marketing and online marketing way back in 1999. Gradually, the reasons for the events taking place in the forest will be revealed with the help of videotapes available for viewing through a camera that can rewind time for those things at which it is directed.It’s hard to remember now, but there was a time when marketing efforts didn’t go viral every week… or every day… or every hour. The gameplay consists of searching for clues that can help in finding the boy, rescuing him and interacting with the dog. Also to maintain his sanity, he has a walkie-talkie and a flashlight. If he moves away from the owner or disappears from sight, the main character panics, because he is afraid to be alone.
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But Ellis manages to survive and stay sane thanks to her dog. It seriously affects the psyche of police officers and kills many of them. The characters are opposed by the witch from Blair herself, who settled in this forest a long time ago and ruined many lives.
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And Ellis is very weak in the face of stress due to a difficult past that forced him to leave the service of his home state. The onset of total darkness does not help the general grief. The investigation, which at first glance seems mundane for experienced cops and the protagonist, will turn into a nightmare with blackouts, strange events and rustles behind your back. In addition to the American police officers, the main character named Ellis, a former cop who knows the members of the search operation at the station, is also involved in the investigation. In its endless expanses, a little boy was lost, whose name was not disclosed at first. The center of attention is the familiar Black Hills forest, near the town of Burkitsville, Maryland, USA. The storyline campaign starts in 1996, a couple of years after the events that took place on the big screen. The game is a direct sequel to the first movie released in 1999. Blair witch - a first-person horror movie based on the universe created in the last century by the film of the same name.